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The Scented Candles Market in India

Scented Candles Market in India

Are you curious about the growing popularity of scented candles in India?

The scented candles market in India has been witnessing a steady growth in recent years, fueled by changing consumer preferences, increasing disposable incomes, and a growing appreciation for home decor and ambiance. In this comprehensive guide, we’ll delve into the dynamics of the scented candles market in India, exploring its market size, key players, consumer trends, and the impact of these fragrant products on Indian households.

Market Size and Growth

The Indian scented candles market is estimated to be worth around ₹500 crores (approximately $60 million) and is expected to grow at a compound annual growth rate (CAGR) of around 10-12% over the next few years. This growth can be attributed to several factors, including:

  1. Rising Urbanization: With an increasing number of people living in urban areas, there is a growing demand for home decor and ambiance products, including scented candles.
  2. Changing Lifestyles: As disposable incomes rise and lifestyles become more westernized, Indian consumers are more willing to indulge in luxury products like scented candles for their homes.
  3. Gifting Culture: Scented candles have become popular gifting options for festivals, occasions, and corporate gifting, driving demand in the market.

Key Players and Product Offerings

The scented candles market in India is dominated by a few major players, along with numerous regional and local brands. Some of the key players in this market include:

  1. Bath & Body Works: A subsidiary of L Brands, Bath & Body Works is a popular brand known for its wide range of scented candles and home fragrance products.
  2. NEOBLY: A homegrown Indian brand, NEOBLY offers a variety of scented candles made from natural waxes and essential oils.
  3. Good Earth: A luxury home decor brand, Good Earth has a range of scented candles inspired by Indian heritage and fragrances.
  4. Vedic Vaani: This brand specializes in handmade scented candles with natural ingredients and traditional Indian fragrances.

These brands offer a wide range of scented candles in various fragrances, sizes, and packaging options to cater to different consumer preferences and budgets.

Consumer Trends and Preferences

Indian consumers have become increasingly conscious of the scents they introduce into their homes and are willing to experiment with different fragrances. Some of the key consumer trends and preferences in the scented candles market include:

  1. Natural and Eco-friendly: There is a growing preference for scented candles made from natural waxes like soy wax, beeswax, or coconut wax, and fragranced with essential oils and botanical extracts.
  2. Traditional Indian Fragrances: Many consumers are drawn to scented candles with traditional Indian fragrances like sandalwood, rose, jasmine, and mogra, which evoke a sense of nostalgia and cultural connection.
  3. Gifting and Occasions: Scented candles have become popular gifting options for festivals like Diwali, Holi, and Christmas, as well as for occasions like weddings, anniversaries, and housewarming parties.
  4. Home Decor and Ambiance: Scented candles are increasingly being used as home decor and ambiance products, with consumers looking for candles that complement their home’s aesthetic and create a cozy, inviting atmosphere.

Impact on Indian Households

The growing popularity of scented candles in India has had a significant impact on Indian households, both in terms of ambiance and wellness:

  1. Ambiance and Relaxation: Scented candles have become a popular way to create a relaxing and inviting ambiance in homes, helping to reduce stress and promote a sense of tranquility.
  2. Home Fragrance: With increasing awareness of the benefits of aromatherapy, scented candles are being used as a natural and eco-friendly way to fragrance homes and create a pleasant atmosphere.
  3. Gifting and Celebrations: Scented candles have become a popular gifting option for festivals and celebrations, adding a touch of luxury and thoughtfulness to the occasion.
  4. Wellness and Self-care: Many consumers are using scented candles as part of their self-care routines, with certain fragrances believed to have therapeutic benefits for mood, sleep, and relaxation.

As the scented candles market continues to grow in India, manufacturers are likely to introduce more innovative and sustainable products to cater to the evolving consumer preferences and trends.

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